For most business websites, search engines are the main visitor source. Search engine optimisation (SEO) makes sure your target audience will be able to find your site when they use search engines such as Google.
Search engine optimisation (or ‘optimization’ using American spelling) is one of the most important tools to make your website – and your business – a success.
The world is full of potential clients and customers, or at least potential visitors to your website. However, they have to be able to find you.
Is Your Website Optimized for Search Engines?
When you type the kinds of products or services that you offer and perhaps your location into a search engine such as Google, does your website come up? As one of the first few results? On the first page? At all??
Most people go online to find a business, product or service these days. They Google it.
Make sure your potential customers can find you online – or miss out on business.
Let me work with you to determine your most important products, services or information, keywords and target market – and I’ll optimise your website content to improve your search engine rankings.
I only offer so-called on-site SEO – making sure your web content and tags are optimised. They are the basis of an optimised website. (Here are some other SEO factors that are important besides SEO content.)
SEO as Part of Content Writing
My web copywriting and web content editing services include search engine optimisation.
You can provide me with the target keywords identified by you or your SEO agency, or I can do SEO keyword research for you to find effective search phrases to optimise your pages for.
I also provide optimised SEO Title tags and persuasive META Description tags for each page I write or rewrite for you.
I can help ensure that when people in your target market search online for what you offer, there is a much higher chance they will find your site.
I spend much time staying abreast of the latest SEO industry news and the constant changes in search engine algorithms. Thanks to our copywriting and marketing background, your on-site SEO will always be incorporated naturally and your copy will still flow smoothly.